For brands
Put your logo on a real person at a real event
Pick a person, an event and a spot on their body, laptop or shirt. We print your logo, they carry it on the day, and you get the photos.
- You see exactly where it goes. Every slot sits on a 3D model of the person, with its printed size.
- A paid slot is yours. No other brand can take it over after you pay, and you are refunded in full if the person vetoes your logo or the event refuses it.
- You pay the slot price plus $15 production and delivery. Our 12% comes out of the person’s side.
Bidding is not open yet. The first pages come in November, for HYROX athletes, and brands on the list see them first.
What one slot gets you
A slot is one place on one person at one event. This is how a single slot on the upper arm would be described on a page.
Example slot
Left upper arm
A printed temporary tattoo, 18 cm²- Who
- One named person with an audience, whose page you have seen.
- Where
- One event on a known date. The first pages are for HYROX in November.
- Size
- 4.5 × 4 cm, under the 20 cm² upper arm cap in HYROX’s elite athlete guides.
- Price
- $200 asking price for an upper arm, plus a $15 production and delivery line.
- Refunds
- In full if the person vetoes your logo, the event refuses it, the event is cancelled or the person does not start.
- Approval
- The person approves your logo before anything prints.
- Afterwards
- Photos of your logo in place Building
- Reach
- An exposure number for the slot Building
See it on a 3D model
The sample page shows every slot on a turnable model, with the event, the printed sizes and a countdown to when bidding would close.
What we are building. Photo-verified placement and an exposure number for each slot are in development. Neither is live, and no slot has been taken yet.
Why a slot instead of a banner or a post
A banner shares a page with other ads. A post depends on a feed. A slot puts your logo on one person at one event, and everyone who looks at that person sees it.
Context you can name
You know the event and the setting before you commit, which a banner rarely tells you.
A real person
The person has an audience and a reason to be there. People at events photograph and film the people around them.
A place you can point to
A specific spot on a specific person, shown on a 3D model before you bid. When someone asks where the money went, you can show them.
How sponsoring will work
None of this is open yet. This is the order things will happen in.
Pick a slot
Choose a person and a spot on their 3D model, such as the upper arm, the chest, a laptop lid or a shirt.
Upload your logo
We size it to the slot and check it against the sponsor rules. Body slots are printed as temporary tattoos sized under HYROX’s published limits.
The person approves
Nothing is printed until they say yes, and they can veto any logo without giving a reason.
Pay within 24 hours
Once the person says yes, you pay the slot price plus a $15 production and delivery line. A paid slot is sold, and no other brand can take it over.
We print, they show up, you get the photos
We ship the print before the event. Afterwards we plan to send photos of your logo in place, with the number of people who saw the slot.
Pricing
Each slot has an asking price, set with the person. You take it, they approve, you pay within 24 hours.
| Slot | Asking price | What you pay |
|---|---|---|
| Upper arm | $200 | $215, with production and delivery. |
| Chest or leg | $300 | $315, with production and delivery. |
| Whole athlete | $600 | $600 plus $15 for each printed slot. |
- You pay the slot price plus a $15 production and delivery line per slot. Our 12% comes from the person’s side of the money we receive. No printed slot goes below $150.
- The person pays the model fee. The one-time fee to build their 3D model is paid by the person, not by you.
- Nothing to pay today. There is no checkout yet, and we do not take payment from anyone.
What we will not run
We refuse these categories on every slot. The full list and how we apply it are on the sponsor rules page.
- Gambling
- Crypto tokens
- Adult
- Tobacco and vapes
- Weapons
- Unregulated pharmaceuticals and peptides
- Political campaigns
A paid placement on a person is an endorsement with a material connection. Every page carries a “Paid sponsorships” disclosure.
Who it suits
Software and AI teams
Software has no shelf. A logo on someone at an event is a physical place to be seen.
Consumer and apparel brands
Your logo in use, on a person who is moving, next to the kind of customer you want.
Businesses near an event
If a race, a conference or a festival comes to your town, a slot puts your name in front of the people who came for it.
Launches and one-off campaigns
A single event with a single person is a small, contained test.